After a speedy month of revving up its creative engines, Peak Seven
Advertising has been awarded the contract to brand and develop a full
marketing and advertising campaign for Palm Beach International Raceway
(formally Moroso Motorsports Park) and the new Palm Beach Driving Club,
valued at approximately $2.5 million.
Peak Seven impressed executives with its innovative ideas of
positioning and marketing the new Palm Beach International Raceway and
Club. Until recently, Zimmerman Advertising held the account, however
Peak Seven won it over, competing against several other leading
agencies. The scope of services range from a print, outdoor and
broadcast campaign to the daily needs for more than 900 events held at
the three Palm Beach International Raceway tracks annually.
Trendy and inventive Peak Seven Advertising is celebrating six silver
"Creative Davids," a prestigious award honoring small firms for their
creativity and achievement in the advertising industry. The Annual
International Davey Awards is the largest competition for smaller
firms, where it is all about intelligence, out-of-the-box thinking, and
exceptional execution, rather than huge budgets.
The competition is sanctioned and judged by the International Academy
of the Visual Arts, an invitation-only group consisting of top-tier
professionals from the "Who's Who" of acclaimed media, advertising, and
marketing firms.
Experience, research and effort proved successful for Peak Seven
Advertising, who was granted the opportunity to be the agency of record
for Coconut Creek's newest, multi-use project The Promenade at Coconut
Creek. The full-service agency was retained to brand and market the
retail/office/residential plaza, located at Lyons and Wiles Roads in
Coconut Creek, just south of the Sawgrass Expressway.
With grand
openings on the weekends of November 1st and November 15th, the 23-acre
development required a full marketing and branding campaign, including
print, broadcast and outdoor media. The agency is currently
coordinating the 2009 campaign to bring all retailers together for a
joint marketing push, that includes traffic builder events, coupon
booklets and on-site monthly entertainment for patrons.
Peak Seven Created. Peak Seven Submitted. Peak Seven Conquered. Three
Gold GCBA Prism Awards made its way into the hands of Peak Seven
President Darren Seys at the Moulin Rouge themed gala on August 23rd.
The PRISM 2008 awards, hosted by the Gold Coast Builder's Association,
were presented to builders, developers, architects, planners, interior
designers, sales and others who have demonstrated building and design
excellence.
Peak Seven won the Gold, the top honor, in three of the four entries
submitted: Non-Traditional Advertising for a 30-second movie spot for
national builder K. Hovnanian Homes; Billboard Signage for K.Hovnanian
Homes' Palm Beach Plantation community; and Brochure for custom,
hand-painted tile manufacturer Mizner Industries.
With so much of the world today focused on becoming eco-friendly,
President Darren Seys of Peak Seven Advertising and his team wanted to
do their part as well.
Recently, the South Florida based full-service design and advertising
agency joined the United States Green Building Council's South Florida
chapter in an effort to make green building the standard in South
Florida.
With a portion of the agency's client base correlated with the building
industry, it's no surprise that Seys feels strongly about contributing
to a thriving natural environment.