Peak Seven is proud to announce their new relationship with HemaClear, a comprehensive blood removal system originated in England and now being distributed throughout the United States and other countries.
"We are very excited about winning the HemaClear account," said Darren Seys, Creative Director and owner of Peak Seven. "HemaClear has an amazing product and is a great account for us because we already have a strong foothold in the orthopedics industry." The focus for Peak Seven is to create a new image and complete brand repositioning among the medical community while managing the proforma expectations. The scope of services the agency will perform includes creative for packaging, trade show (AAOS), a new website with functional interaction including backend management tools for their nationwide sales force, and ad campaigns and media buying efforts.
Peak Seven has outlned a cohesive marketing plan that includes re-launching the brand at a new lower price point while reinforcing the quality and ease of use in the operating room. The agency will be using illustrations and flash animations to visually demonstrate the benefits of HemaClear while focusing on very specific messages. New website and brand positioning will launch March 10, 2010 just in time for the AAOS trade show in New Orleans.
About HemaClear:
HemaClear was developed to take this time-honored technique into the 21st century with a simple, sterile and more efficient solution to the exsanguination and occlusion methods currently available to
today's leading medical practitioners. In the eight years since its inception, HemaClear has evolved into an international product with an impressive distribution and sales record in Europe, where sales have already exceeded 70,000 units. While it's corporate headquarters are based in Israel along with its R&D and manufacturing facilities, HemaClear has recently developed satellite offices in the United States to begin introducing HemaClear to the competitive American market. Product re-branding began in the fall of 2007, which ultimately resulted in the new HemaClear identity available to the market today. With initial American excitement about the product snowballing into an unstoppable market force, HemaClear has already penetrated four major US metropolitan areas.
HemaClear is the first comprehensive blood removal solution in over 100 years, providing exsanguination, occlusion and a sterile field in a single product design. By achieving 150% more efficacy in less than 12 seconds, HemaClear provides better safety to patients across the globe. www.hemaclear.com
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