With the help of Peak Seven, World of Beer is expanding their presence from the west coast of Florida to the east coast.
"The agency's in-house creative and interactive team could not be more energized to begin marketing this amazing franchise concept.," said Darren Seys, Owner and Creative Director of Peak Seven. World of Beer chose Peak Seven to help them in this new venture because of Peak's geographic market knowledge, their creative edge, as well as their ability to handle the aggressive marketing initiatives set forth. With two stores planned to open in 2010 (Coconut Creek and West Palm Beach), the ad campaigns will have a heavy focus on social marketing, which will be key in the success of their east coast launch. The scope of services will include local advertising campaigns, online initiatives, event planning and implementation along with cross promotions and sponsorship as well as budget management.
World of Beer is constantly trying new beers in a great atmosphere. Their extensive selection of over 500 beers from around the world ensures that you will always find a beer that fits your tastes. A friendly and knowledgeable staff, great patrons, live music and monthly cookouts all contribute to the upbeat and neighborly experience. www.wobusa.com
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